What does a free SEO audit actually include?

A proper free SEO audit covers a technical site scan (speed, crawl errors, indexing), a full review of your Google Business Profile, a competitor gap analysis against the businesses currently outranking you, and a content review identifying missing or thin pages.

Is a free SEO audit actually free, or is it a sales pitch?

A legitimate free audit delivers real, usable findings whether or not you hire the agency afterward - specific issues, not vague statements like 'your SEO needs work.' If a so-called free audit is just a generic sales call with no concrete findings, it wasn't a real audit.

How long does a free SEO audit take?

Most thorough audits take our team 2 to 4 business days to complete properly, since it involves a real technical crawl and manual review rather than an automated one-click report.

Do I need to give access to my website or Google account for an audit?

A basic audit can be done from public data alone - your live site and public Google Business Profile. A deeper audit benefits from read-only access to Google Search Console and Analytics if you have them, but this is optional, not required, to get useful findings.

What happens after the audit is done?

You get a written summary of findings, prioritized by impact, along with a recommended plan. There's no obligation to work with us afterward - the audit itself is designed to be useful on its own.

What's Included in a Free SEO Audit in London, Ontario?

"Free SEO audit" gets offered by every agency, but what's actually inside one varies wildly. Some are a five-minute automated report with a sales pitch attached. Here's exactly what our free SEO audit for London, Ontario businesses covers, so you know what to expect before you request one - from us or anyone else.

Part 1: Technical site scan

We start with a full crawl of your website checking site speed and Core Web Vitals, mobile-friendliness, indexing status (is Google actually able to find and store every important page), broken links and redirect chains, duplicate content, and whether structured data (schema markup) is present and correctly formatted. This is the foundation layer - issues here can silently cap your visibility no matter how good your content or Google Business Profile look. We go deeper on why this matters in our technical SEO basics guide.

Part 2: Google Business Profile review

For most London businesses, this is where the fastest wins live. We check your primary and secondary categories against what's actually optimal for your business type, review your services list and business description for completeness, audit your photo library, check your review count and response rate, and confirm your NAP (name, address, phone) data matches your website exactly. Gaps here are extremely common and usually the quickest to fix - see our GMB listing optimization breakdown for what a full fix looks like.

Part 3: Competitor gap analysis

We pull the businesses currently occupying the Map Pack and top organic positions for your most valuable keywords and compare their profile completeness, review count, site content, and backlink profile against yours. This tells you not just that you're behind, but specifically what the businesses ahead of you are doing that you aren't - which is far more actionable than a generic "improve your SEO" recommendation.

Part 4: Content and keyword audit

We identify the searches your potential customers are actually using, then check which ones you have dedicated content for and which are missing entirely. Most London businesses are surprised to learn they have zero content targeting several of their highest-value searches - often because a "Services" page tries to cover ten offerings in 200 words instead of each one getting a dedicated page.

What you get at the end

A written summary of findings, prioritized by impact and effort - not a 40-page report nobody reads, but a clear list of what's actually holding you back and what to fix first. There's no obligation to work with us afterward; the audit is designed to be genuinely useful whether you implement the fixes yourself, hand them to another agency, or bring us in.

How to spot a low-quality "free audit"

If what you're offered is a single automated score with no specifics, a generic PDF that could apply to any business in any city, or a sales call disguised as an audit with no real findings until you pay - that's not a real audit. A genuine one references your actual site, your actual competitors, and your actual Google Business Profile by name.

Ready to see where your own site stands? Request your free SEO audit and we'll walk you through all four sections above with findings specific to your business. If you'd rather understand how to interpret the results first, our companion post on how to read your SEO audit breaks down what each finding actually means.