Get Recommended by ChatGPT, Perplexity & Google AI Overviews
Your customers are starting to ask AI instead of Google. We make sure AI tools know, trust, and recommend your business - while your competitors are still invisible there.
What Is AI Search Optimization (AEO / GEO)?
AI search optimization - also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) - is the practice of structuring your business information so AI tools like ChatGPT, Perplexity, and Google's AI Overviews cite and recommend it. It helps London businesses get found as more customers search with AI instead of traditional Google.
Search Is Changing. Most London Businesses Haven't Noticed.
More people now begin their search inside AI tools - ChatGPT, Perplexity, Google's AI Overviews, Gemini, Copilot. These tools don't show ten blue links; they give one answer and a short list of recommendations. If your business isn't in that answer, you don't exist to that buyer. The opportunity: HubSpot reports AI-referred visitors can convert several times higher than regular organic traffic - and almost no local London business is optimizing for it yet.
How We Make AI Recommend You
AI visibility audit
We check how ChatGPT, Perplexity, and AI Overviews currently describe (or ignore) your business and competitors.
Structured data & schema
The machine-readable markup that helps AI understand and cite you accurately.
Citation-worthy content
Clear, direct answers, definitions, and facts structured the way AI engines extract and quote.
Entity & authority signals
Consistent business identity so AI confidently connects every signal to you.
AI crawler access
Proper configuration (robots, llms.txt) so AI systems can actually read your site - on your terms.
Ongoing tracking
Monitoring of how often AI tools mention and recommend your business.
How AI Search Is Changing the Way London Customers Find You
For twenty years, search meant typing a few words and choosing from ten blue links. That's changing fast. A growing share of searches are now answered by AI - Google's AI Overviews and conversational AI Mode, plus ChatGPT, Perplexity, Gemini, and Copilot. Instead of a list of links, these tools give one synthesized answer and recommend a short list of businesses. If you're not in that answer, you're invisible to that customer.
Why this matters for local businesses
When someone asks an AI assistant “who's the best [your service] in London, Ontario?” it doesn't show ten options - it names a few. Being one of those few is the new front page. And because AI-referred visitors arrive already pre-qualified (the AI effectively vouched for you), they tend to convert at higher rates than ordinary search traffic.
How AI engines choose who to cite
AI systems favour businesses with clear, well-structured information they can extract: direct answers, definitions, statistics, and FAQs; consistent details across the web (so they can confidently identify you); strong topical authority; and machine-readable signals like structured data and an llms.txt file. In other words, the fundamentals of good SEO - applied so machines, not just people, can quote you.
How We Make AI Engines Recommend Your London Business
AI search optimization - also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) - is about becoming the source AI tools trust and cite. Here's the system we run:
- AI visibility audit - we check how ChatGPT, Perplexity, and Google's AI Overviews currently describe (or ignore) your business and your competitors.
- Structured data & entity clarity - schema markup and consistent business details so AI can confidently identify and attribute you.
- Citation-worthy content - clear answer-first passages, definitions, and sourced statistics formatted the way AI engines extract and quote.
- AI crawler access - proper robots and
llms.txtconfiguration so GPTBot, PerplexityBot, ClaudeBot, and Google's crawlers can actually read your site. - Authority signals - the reviews, citations, and mentions that make AI confident in recommending you.
- Ongoing tracking - monitoring how often AI tools mention and recommend your business over time.
AEO and SEO work together
| Traditional SEO | AI Search Optimization | |
|---|---|---|
| Goal | Rank your pages | Get your business cited as the answer |
| Surface | Google’s blue links & Map Pack | AI Overviews, AI Mode, ChatGPT, Perplexity |
| Wins on | Keywords & links | Structure, clarity, entity & authority signals |
The good news: the same foundation powers both. The schema, content, and authority we build to win in Google increasingly win in AI search too - which is why optimizing for AI now is a genuine first-mover advantage while most London competitors haven't started.
Common Questions
What is AEO / GEO?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the practice of getting your business cited and recommended by AI tools like ChatGPT, Perplexity, and Google AI Overviews.
Does this actually bring customers?
Yes - and AI-referred visitors tend to be further along and convert at higher rates because the AI has effectively pre-recommended you.
Isn't it too early to invest in this?
That's exactly why it works now. Early movers get cited and entrenched before competitors catch on.
Do I need traditional SEO too?
Yes - they work best together, and much of the foundation (schema, content, authority) serves both.
Related Services
Find Out If AI Recommends Your Business - Free
Get a free, no-obligation SEO audit. We'll show you exactly where you stand, what's holding you back, and how to fix it - whether you work with us or not.
Get My Free SEO Audit