One page, every common question. This is a consolidated reference covering the questions London, Ontario business owners ask most often about SEO, Google Business Profile, and AI search - each with a direct answer here, plus a link to the full article for anyone who wants the complete picture.
SEO basics and pricing
How long does SEO take to work? Most London businesses see meaningful movement in 3-6 months, with Google Business Profile and Map Pack signals often moving faster. See our full SEO timeline guide for what drives the pace.
How much does SEO cost in London, Ontario? Typically $500-$1,500 per month depending on competition and scope. Our full SEO pricing breakdown covers exactly what you get at each tier.
What's included in a proper SEO services package? Technical monitoring, on-page optimization, Google Business Profile management, content, citations, and monthly reporting - see our SEO services guide for how to evaluate a package.
Google Business Profile and Map Pack
What is NAP consistency and why does it matter? Your Name, Address, and Phone number matching exactly across your website, Google Business Profile, and directories. Inconsistencies quietly cost local rankings - our NAP consistency guide covers how to audit and fix it.
What is the Google Map Pack? The three-listing local block Google shows above organic results for local searches. Our Map Pack SEO guide breaks down the three ranking factors that determine who gets in.
How do I optimize my Google Business Profile? Category first, then services, photos, and a consistent posting/review routine - our step-by-step walkthrough and 30-day plan both cover this in order.
AI search and answer engine optimization
What is answer engine optimization (AEO)? Optimizing your content and web presence so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite your business directly as the answer. Our AEO guide covers the fundamentals.
How do I show up in Google AI Overviews? Clear, direct-answer content, strong structured data, and demonstrated topical authority. Our AI Overviews guide goes deeper on the specific tactics.
How is Map Pack SEO different from AI search optimization? Map Pack SEO ranks your Google Business Profile in Google's local results; AI search optimization gets you cited directly inside an AI-generated answer. Many of the same underlying signals - consistent citations, genuine reviews, structured data - support both.
Still have a question we didn't cover?
This page will keep growing as new questions come up. In the meantime, a free SEO audit is the fastest way to get a specific answer for your business rather than a general one, and our SEO, Local SEO, Google Business Profile, and AI Search service pages each go deeper into their respective area.